PrimeRock Real Estate Group Inc.
Modern brokerage solutions for traditional home sales and complex property situations, specializing in 1–5 family homes & Residential Development Sites throughout NYC.
About Us.
We specialize in guiding both first-time sellers and experienced investors through the sales process—strategically pricing, marketing, and negotiating to achieve the strongest possible outcome. Our job is to protect your interests, reduce stress, and help you walk away feeling you made the right move.
Primerock Real Estate Group is a Brooklyn-based real estate brokerage specializing in 1–5 family homes & residential development sites, helping homeowners, landlords, and families sell properties in both traditional and complex situations. Navigating challenges that may arise such as tenant issues, open violations, zoning concerns, estate sales, missing paperwork, tax liens, title problems, and or lack of a Certificate of Occupancy. We provide clear strategy and hands-on guidance, coordinating with attorneys, title companies, contractors, and expeditors to keep transactions moving. Whether selling off-market or listing publicly, we focus on protecting our clients and delivering the strongest possible outcome.
Our Specialties
Estates & inherited properties
We guide families through the sale of inherited homes with clarity and sensitivity, simplifying what can often feel like an overwhelming process. Whether probate is still in progress or multiple heirs are involved, we coordinate closely with estate attorneys and title companies to clear the path for a smooth, efficient sale. From handling probate logistics to preparing the property for market, our focus is to protect the estate while maximizing value for beneficiaries
Investment & Multi-Family Portfolios
We work with landlords and investors to sell individual assets or entire portfolios, taking a strategic, numbers-driven approach from analyzing rent rolls to positioning properties for maximum return. Selling a rental property or multi-family portfolio involves more than just finding a buyer, it means navigating tenant leases, income projections, and deal structure. Our goal is to help you exit efficiently, attract serious investors, and secure the right price while protecting your timeline and bottom line.
Traditional & Off Market Sales
Selling your home involves choosing between two distinct paths. A traditional open market listing uses public channels to reach many buyers. Conversely, an off-market sale is private, introducing your property directly to qualified buyers without public listings. Both paths have positive aspects, but it’s important to choose the one that best fits your overall strategy.
Violations, C/O issues
Open DOB or ECB violations and missing or outdated Certificates of Occupancy can quickly scare off buyers and stall a deal before it even begins. We identify these issues early, assess the most cost-effective path to resolution, and coordinate with architects and expeditors to get them cleared whenever possible. When a full cure isn’t practical before closing, we structure the sale and advise on pricing strategies to account for the condition, keeping your deal moving while protecting your bottom line.
Properties in poor condition / renovation needed
Not every property needs to be fixed before selling, and not every home is ready for the open market, and that’s okay. We help you evaluate whether to renovate or sell as-is based on your timeline and financial goals, determine the true value of your property in its current condition, and connect you with the right buyer pool,so you can achieve a strong outcome without over-investing in repairs.
Zoning & Development Sites
NYC’s zoning landscape is constantly shifting, and understanding zoning is critical to unlocking a property’s full potential value. We help landowners and sellers analyze buildable square footage, development opportunities, and market demand to determine what can be built and how to position the site at its highest and best use. From identifying development potential to crafting the right narrative, we market your property to the right developers and negotiate based on a site's highest and best use.
Featured Transactions
465 St. John’s Place, Crown Heights
2 Family
Sold
463 St. John’s Place, Crown Heights
2 Family
Sold
922 Broadway, Bushwick
Mixed-use
Sold
171 23rd Street, Greenwood Heights
4 Family
Sold
1422 Coney Island Ave, Midwood
Mixed-use
Sold
1657 Sheepshead Bay Road, Sheepshead Bay
Mixed-use
Sold
290 Autumn
Ave, Cypress Hills
1 Family
Sold
130 Hendrix Street, Cypress Hills
2 Family
Sold
121 and 123 Bradford Street, Cypress Hills
2 Family + 1 Family PACKAGE DEAL
Sold
570 & 572 Jerome St, East New York
VACANT LOT + 2 Family Package Deal
Sold
1901 Avenue H, Ditmas Park
1 Family
Sold
92 Lake St, Gravesend
2 Family
Sold
1050 E. 59th St, Flatlands
2 Family
Sold
1370 E. 92nd Street, Canarsie
Development Site
Sold
1048 E. 94th Street, Canarsie
1 Family
Sold
85 Fenimore St, Prospect Lefferts Gardens
2 Family
Sold
3027 Brighton 2nd St, Brighton Beach
3 Family
Sold
672 E 21st St, Flatbush
Development Site
Sold
Connect
With Us
General Inquiries
646-434-9100
3336 Fulton St Unit 54 Brooklyn NY 11208
Headquarters
Strategic Advice
If you’re dealing with a property in NYC and want honest advice and a clear plan, feel free to reach out.